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DAY26 Participate In Ford Flex Promotion for BET Awards ‘08


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DAY26 Participate In Ford Flex Promotion for BET Awards ‘08 |
Posted by Admin on June 21st, 2008 | Filed Under: Pre-Wordpress

2008 Ford Flex Hits Red Carpet As Part Of Bet Awards ‘08 Activities
Ford’s distinctive all-new vehicle - the 2009 Ford Flex - will bring some of the hottest names in Hip Hop & R&B to the red carpet Tuesday evening for events surrounding the BET Awards ‘08?often dubbed as the “hottest ticket on television.”

The show will air live from Los Angeles’ Shrine Auditorium on June 24 at 8:00 p.m. R&B Singer Trey Songz will be among the celebrities shuttled around town in the vehicle from Ford. He is nominated for Best Male R&B Artist at the Awards show. Other celebrity Flex arrivals to include Basketball Star Chris Webber, Danity Kane, Day 26, Janelle Monae, Rocsi and Terrence J of BET’s “106 & Park” and Alicia Renee.

In addition to providing transportation to stars, Ford is partnering with BET on the official awards show after party and will have planted on the red carpet interpretations of the Flex designed by Celebrity Customizers Funkmaster Flex and Chip Foose. Both vehicles offer a unique interpretation of the possibilities of this distinctive new vehicle. Ford’s activities will also be integrated into the official BET Awards recap show airing June 25 on BET’s “Black Carpet.”

As part of the sponsorship, Ford will be integrated into the BET awards microsite landing page. This will include a page takeover on BET’s mobile site with selected nominee’s ring tones; a Ford Flex branded online photo flipbook featuring images of celebrity arrivals at the awards show after party in addition to a mobile link within the navigation bar on the official awards page. All of these efforts will drive traffic back to www.fordurban.com, Ford’s interactive lifestyle destination.
Continue Reading - Thanks to BadBoy4Life for posting this


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